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2019<         SUIT SUPPLY- prêt-à-porter luxe
                    Visual Merchandiser France

                      - Definition and implementation of display and animation of the flagship

                    - Creation of shop layouts with the help of permanent

                      visual merchandising tools.

                    - Monitoring the performance of display recommendations and

                      sales against sales performance criteria.

                    - Permanent interaction with the sales teams in merchandising          

                      through training adapted to the set objectives (zoning,

                      customer path, specific furniture, etc.)

2010-2019  MM BROTHERS AB - prêt-à-porter and e-commerce
Visual Merchandiser Europe

                      - Guarantee the visual identity and compliance with

                     merchandising recommendations                        

                   - Creation of visual merchandising guidelines, technical plans

                     for the markets

                   - Project management and event coordination of ready-to-wear

                     and e-commerce


2007-2019  MATS HAGLUND FREELANCER -  prêt-à-porter

                   Creative Visual Merchandiser Europe

                    -  Gérard Darel, prêt-à-porter

                  -  Paule Ka, prêt-à-porter

                  -  Aukia, multi-brand store

                  -  Havaianas, shoes and bags  

                  -  L’Antiquité de l’île St Louis, luxury antique dealer

                  -  Mackage, prêt-à-porter

                  -  Zine Fashion Store, multi brand store
                  -  Modzick, fashion and music magazine

2002-2006   CHANEL- prêt-à-porter luxe

Visual Merchandiser Paris and Northern European zones.


- Responsible for the coordination of the eight stores and

  corners in Paris

- Showroom & event installations

- Coordinattion for franchise and whole sale stores

- Follow up of window installations and merchandising

- Implementing of a maintainance system of the visual guidelines

- Establishing the merchandising strategy for indoor and outdoor

- Training of the freelance merchandiser in each store

- Organizing seasonal merchandising work-shops



2001-2002   PAUL & JOE - créateur prêt-à-porter

Visual Store Director 


- Responsible for the coordination of the four stores in Paris

- Creation and installation of window displays

- Creating the VM guidelines and monitoring shop display and

  visual guidelines

- Establishing the coordination of window displays for the

  international stores and franchises

- Establishing the merchandising strategy for indoor and outdoor

- Creation of new stores identity working in collaboration with a

  team of architects and interior decorators


1998-2001   COLETTE, SA. SARAH - multi brand and concept store

                     Assitant Merchandiser and sales associate

- Merchandising the ready-to-wear woman and men

  section once a week

- Installations of the window displays once a week



                      Fashion retail Assitant Artistic Direction

- Creation of the concept for the St-Peterburg and Moscow stores

- Visual consulting for launching of a junior line "ISI"



1996-1997    CORINNE COBSON - créateur prêt-á-porter

 Assitant Stylist

- Responsable for prints, embroideries and accessories



diplomas and knowledge


1993-1996   ESMOD - École Supérieur des Arts et Techniques de la Mode

                    Paris, France

Diplöme aux techinques du stylisme

Specialization: Ready-to-Wear Women


1992-1993   ÅBO AKADEMI - University of Finland

Art History

Thesis: The artistic development of Alexi Gallen-Kallela



1991            VÖRÅ HIGH SCHOOL - Finland

Bachelor of languages and mathematics


1988-1989   INGHAM STATE HIGH SCHOOL - Australia, Queensland

Degree in English literature



Finnish, Swedish, English and French

Good knowledge in German



Photoshop, Illustrator, Powerpoint, Excel, Word




© 2023 by Mats Haglund

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