/biography
Mats
Haglund
/bio
/professional experiences
2007< VISUAL MERCHANDISER FREELANCE
Concept, creation and installation of various windows and displays:
- Paul Ka, prêt-à-porter
- Aukia, a chain of multibrand stores, prêt-á-porter women and men
- Bloch, dance and fashion footwear.
- Gerard Darel, prêt-à-porter.
- Modzik, fashion and music magazine.
- Mackage, prêt-à-porter luxe.
- Havaianas, footwear.
- Zine Fashion Store, men's sportswear.
- Antiquité de l’île St-Louis, vintage store.
Interior decoration and re-looking of apartments in Paris:
- Paris Rental Connections, holiday rental agency.
- Private Clients, one bedroom apartments and a studio.
Set designer and Stylist of the show "Hymne á Piaf" at the theater Essaïon in Paris:
- Caroline Nin, cabaret show.
2010< MM BROTHERS AB - fashion retailer and e-commerce
Visual Merchandiser, Creative Entrepreneur & Co-Founder
- Creating and implementing visual concepts with the visual, design
development and marketing team.
- Coordination of regular pop-up events in boutiques (store-in-store
concept)
- Developing a unique lookbook feature (one-click buying)
- One of the first virtual showroom with shopping possibility.
ISELINE JEWELLERY PARIS - jewelry retailer
Visual Merchandiser
- Creating & maintaining compelling and inspiring visual
merchandising in store windows and internal displays.
- Project management & coordination of pop-up stores. and events
- Assessing commercial effectiveness of VM strategy through
store management and customer feedback.
- Managing and monitoring the visuals budget.
- Ensuring and monitoring brand guidelines.
2006-2007 L'HÔTEL PARTICULIER DE MONTMARTRE
Interior decorator
- Concept and installation of the entrance, reception and the lounge
"Le Salon Privé" of the hotel.
2002-2006 CHANEL- prêt-à-porter luxe
Visual Merchandiser Paris and Northern European zones.
(Germany, Switzerland, Austria, Holland, Belgium, Finland, Denmark)
- Responsible for the coordination of the eight stores and
corners in Paris.
- Showroom & event installations.
- Coordinattion for franchise and whole sale stores.
- Follow up of window installations and merchandising.
- Implementing of a maintainance system of the visual guidelines.
- Establishing the merchandising strategy for indoor and outdoor.
- Training of the freelance merchandiser in each store.
- Organizing seasonal merchandising work-shops.
2001-2002 PAUL & JOE - créateur prêt-à-porter
Visual Store Director
- Responsible for the coordination of the four stores in Paris.
- Creation and installation of window displays.
- Creating the VM guidelines and monitoring shop display and
visual guidelines.
- Establishing the coordination of window displays for the international stores
and franchises.
- Establishing the merchandising strategy for indoor and outdoor.
- Creation of new stores identity working in collaboration with a team of
architects and interior decorators.
1998-2001 COLETTE, SA. SARAH - multi brand and concept store
Assitant Merchandiser and sales associate
- Merchandising the ready-to-wear woman and men section
once a week.
- Installations of the window displays once a week.
1997-1998 FIRST MOSCOW GROUP INC. "DISEGNI" - fashion retail
Assitant Artistic Direction
- Creation of the concept for the St-Peterburg and Moscow stores.
- Visual consulting for launching of a junior line "ISI".
1996-1997 CORINNE COBSON - créateur prêt-á-porter
Assitant Stylist
- Responsable for prints, embroideries and accessories.
/diplomas and knowledge
1993-1996 ESMOD - École Supérieur des Arts et Techniques de la Mode
Paris, France
Diplöme aux techinques du stylisme
Specialization: Ready-to-Wear Women
1992-1993 ÅBO AKADEMI - University of Finland
Art History
Thesis: The artistic development of Alexi Gallen-Kallela
1991 VÖRÅ HIGH SCHOOL - Finland
Bachelor of languages and mathematics
1988-1989 INGHAM STATE HIGH SCHOOL - Australia, Queensland
Degree in English literature
LANGUAGES:
Finnish, Swedish, English and French
Good knowledge in German
SOFTWARE:
Photoshop, Illustrator, Powerpoint, Excel, Word
© 2020 by Mats Haglund