/professional experiences



Concept, creation and installation of various windows and displays:

- Paul Ka, prêt-à-porter 

- Aukia, a chain of multibrand stores, prêt-á-porter women and men

- Bloch, dance and fashion footwear.

- Gerard Darel, prêt-à-porter.

- Modzik, fashion and music magazine.

- Mackage, prêt-à-porter luxe.

- Havaianas, footwear.

- Zine Fashion Store, men's sportswear.

- Antiquité de l’île St-Louis, vintage store.

Interior decoration and re-looking of apartments in Paris:

- Paris Rental Connections, holiday rental agency.

- Private Clients, one bedroom apartments and a studio.

Set designer and Stylist of the show "Hymne á Piaf" at the theater Essaïon in Paris:

- Caroline Nin, cabaret show.

2010<          MM BROTHERS AB - fashion retailer and e-commerce

                    Visual Merchandiser, Creative Entrepreneur & Co-Founder

          - Creating and implementing visual concepts with the visual, design   

            development and marketing team.

          - Coordination of regular pop-up events in boutiques (store-in-store


          - Developing a unique lookbook feature (one-click buying)

          - One of the first virtual showroom with shopping possibility.

                ISELINE JEWELLERY PARIS - jewelry retailer 

                Visual Merchandiser 

- Creating & maintaining compelling and inspiring visual

  merchandising in store windows and internal displays.

- Project management & coordination of pop-up stores. and events

- Assessing commercial effectiveness of VM strategy through

  store management and customer feedback.

- Managing and monitoring the visuals budget.

- Ensuring and monitoring brand guidelines.



Interior decorator

- Concept and installation of the entrance, reception and the lounge

  "Le Salon  Privé" of the hotel.



2002-2006   CHANEL- prêt-à-porter luxe

Visual Merchandiser Paris and Northern European zones.

(Germany, Switzerland, Austria, Holland, Belgium, Finland, Denmark)


- Responsible for the coordination of the eight stores and

  corners in Paris.

- Showroom & event installations.

- Coordinattion for franchise and whole sale stores.

- Follow up of window installations and merchandising.

- Implementing of a maintainance system of the visual guidelines.

- Establishing the merchandising strategy for indoor and outdoor.

- Training of the freelance merchandiser in each store.

- Organizing seasonal merchandising work-shops.



2001-2002   PAUL & JOE - créateur prêt-à-porter

Visual Store Director 


- Responsible for the coordination of the four stores in Paris.

- Creation and installation of window displays.

- Creating the VM guidelines and monitoring shop display and

  visual guidelines.

- Establishing the coordination of window displays for the international stores

  and franchises.

- Establishing the merchandising strategy for indoor and outdoor.

- Creation of new stores identity working in collaboration with a team of

  architects and interior decorators.


1998-2001   COLETTE, SA. SARAH - multi brand and concept store

Assitant Merchandiser and sales associate

- Merchandising the ready-to-wear woman and men section

  once a week.

- Installations of the window displays once a week.


1997-1998   FIRST MOSCOW GROUP INC. "DISEGNI" - fashion retail

Assitant Artistic Direction

- Creation of the concept for the St-Peterburg and Moscow stores.

- Visual consulting for launching of a junior line "ISI".



1996-1997    CORINNE COBSON - créateur prêt-á-porter

 Assitant Stylist

- Responsable for prints, embroideries and accessories.



/diplomas and knowledge


1993-1996   ESMOD - École Supérieur des Arts et Techniques de la Mode

                    Paris, France

Diplöme aux techinques du stylisme

Specialization: Ready-to-Wear Women


1992-1993   ÅBO AKADEMI - University of Finland

Art History

Thesis: The artistic development of Alexi Gallen-Kallela



1991            VÖRÅ HIGH SCHOOL - Finland

Bachelor of languages and mathematics


1988-1989   INGHAM STATE HIGH SCHOOL - Australia, Queensland

Degree in English literature



Finnish, Swedish, English and French

Good knowledge in German



Photoshop, Illustrator, Powerpoint, Excel, Word




© 2021 by Mats Haglund