/biography

Mats

Haglund

/bio

/professional experiences

 

2007<          VISUAL MERCHANDISER  FREELANCE

Concept, creation and installation of various windows and displays:

- Aukia, a chain of multibrand store, prêt-á-porter women and men

- Bloch, dance and fashion footwear.

- Gerard Darel, prêt-á-porter.

- Modzik, fashion and music magazine.

- Mackage, prêt-á-porter luxe.

- Havaianas, footwear.

- Zine Fashion Store, men's sportswear.

- Antiquité de l’île St-Louis, vintage store.

Interior decoration and re-looking of apartments in Paris:

- Paris Rental Connections, holiday rental agency.

- Private Clients, one bedroom apartments and a studio.

Set designer and Stylist of the show "Hymne á Piaf" at the theater Essaïon in Paris:

- Caroline Nin, cabaret show.

2010<          MM BROTHERS AB - fashion retailer and e-commerce

                    Visual Merchandiser, Creative Entrepreneur & Co-Founder

          - Creating and implementing visual concepts with the visual, design   

            development and marketing team.

          - Coordination of regular pop-up events in boutiques (store-in-store concept)

          - Developing a unique lookbook feature (one-click buying)

          - One of the first virtual showroom with shopping possibility.

                ISELINE JEWELLERY PARIS - jewelry retailer

                   Visual Merchandiser - www.iseline.com

- Creating & maintaining compelling and inspiring visual

  merchandising in store windows and internal displays.

- Project management & coordination of pop-up stores. and events

- Assessing commercial effectiveness of VM strategy through

  store management and customer feedback.

- Managing and monitoring the visuals budget.

- Ensuring and monitoring brand guidelines.

 

2006-2007   L'HÔTEL PARTICULIER DE MONTMARTRE 

Interior decorator

- Concept and installation of the entrance, reception and the lounge "Le       

  Salon  Privé" of the hotel.

 

 

2002-2006   CHANEL- prêt-á-porter luxe

Visual Merchandiser Paris and Northern European zones.

(Germany, Switzerland, Austria, Holland, Belgium, Finland, Denmark)

 

- Responsible for the coordination of the eight stores and corners in Paris.

- Showroom & event installations.

- Coordinattion for franchise and whole sale stores.

- Follow up of window installations and merchandising.

- Implementing of a maintainance system of the visual guidelines.

- Establishing the merchandising strategy for indoor and outdoor.

- Training of the freelance merchandiser in each store.

- Organizing seasonal merchandising work-shops.

 

 

2001-2002   PAUL & JOE - créateur prêt-à-porter

Visual Store Director Paris, England, USA, Japan and Taiwan.

 

- Responsible for the coordination of the four stores in Paris.

- Creation and installation of window displays.

- Creating the VM guidelines and monitoring shop display and visual guidelines.

- Establishing the coordination of window displays for the international stores and

  franchises.

- Establishing the merchandising strategy for indoor and outdoor.

- Creation of new stores identity working in collaboration with a team of architects

  and interior decorators.

 

1998-2001   COLETTE, SA. SARAH - multi brand and concept store

Assitant Merchandiser

- Merchandising the ready-to-wear woman and men section once a week.

- Installations of the window displays once a week.

 

1997-1998   FIRST MOSCOW GROUP INC. "DISEGNI" - fashion retail

Assitant Artistic Direction

- Creation of the concept for the St-Peterburg and Moscow stores.

- Visual consulting for launching of a junior line "ISI".

 

 

1996-1997    CORINNE COBSON - créateur prêt-á-porter

Assitant Stylist

- Responsable for prints, embroideries and accessories.

 

 

/diplomas and knowledge

 

1993-1996   ESMOD - École Supérieur des Arts et Techniques de la Mode  Paris, France

Diplöme aux techinques du stylisme

Specialization: Ready-to-Wear Women

 

1992-1993   ÅBO AKADEMI - University of Finland

Art History

Thesis: The artistic development of Alexi Gallen-Kallela

 

 

1991             VÖRÅ HIGH SCHOOL - Finland

Bachelor of languages and mathematics

 

1988-1989   INGHAM STATE HIGH SCHOOL - Australia, Queensland

Degree in English literature

 

LANGUAGES:

Finnish, Swedish, English and French

Good knowledge in German

 

SOFTWARE:

Photoshop, Illustrator, Powerpoint, Excel, Word

 

 

 

© 2019 by Mats Haglund