/bio
/biography
Mats
Haglund
2019< SUIT SUPPLY- prêt-à-porter luxe
Visual Merchandiser France
- Definition and implementation of display and animation of the flagship.
- Creation of shop layouts with the help of permanent
visual merchandising tools.
- Monitoring the performance of display recommendations and
sales against sales performance criteria.
- Permanent interaction with the sales teams in merchandising
through training adapted to the set objectives (zoning,
customer path, specific furniture, etc.).
2010-2019 MM BROTHERS AB - prêt-à-porter and e-commerce
Visual Merchandiser Europe
- Guarantee the visual identity and compliance with
merchandising recommendations.
- Creation of visual merchandising guidelines, technical plans
for the markets.
- Project management and event coordination of ready-to-wear
and e-commerce.
2007-2019 MATS HAGLUND FREELANCER - prêt-à-porter
Creative Visual Merchandiser Europe
- Gérard Darel, prêt-à-porter
- Paule Ka, prêt-à-porter
- Aukia, multi-brand store
- Havaianas, shoes and bags
- L’Antiquité de l’île St Louis, luxury antique dealer
- Mackage, prêt-à-porter
- Zine Fashion Store, multi brand store
- Modzick, fashion and music magazine
2002-2006 CHANEL- prêt-à-porter luxe
Visual Merchandiser Paris and Northern European zones.
- Responsible for the coordination of the eight stores and
corners in Paris.
- Showroom & event installations.
- Coordinattion for franchise and whole sale stores.
- Follow up of window installations and merchandising.
- Implementing of a maintainance system of the visual guidelines.
- Establishing the merchandising strategy for indoor and outdoor.
- Training of the freelance merchandiser in each store.
- Organizing seasonal merchandising work-shops.
2001-2002 PAUL & JOE - créateur prêt-à-porter
Visual Store Director
- Responsible for the coordination of the four stores in Paris.
- Creation and installation of window displays.
- Creating the VM guidelines and monitoring shop display and
visual guidelines.
- Establishing the coordination of window displays for the
international stores and franchises.
- Establishing the merchandising strategy for indoor and outdoor.
- Creation of new stores identity working in collaboration with a
team of architects and interior decorators.
1998-2001 COLETTE, SA. SARAH - multi brand and concept store
Assitant Merchandiser and sales associate
- Merchandising the ready-to-wear woman and men
section once a week.
- Installations of the window displays once a week.
1997-1998 FIRST MOSCOW GROUP INC. "DISEGNI"
Fashion retail Assitant Artistic Direction
- Creation of the concept for the St-Peterburg and Moscow stores.
- Visual consulting for launching of a junior line "ISI".
1996-1997 CORINNE COBSON - créateur prêt-á-porter
Assitant Stylist
- Responsable for prints, embroideries and accessories.
diplomas and knowledge
1993-1996 ESMOD - École Supérieur des Arts et Techniques de la Mode
Paris, France
Diplöme aux techinques du stylisme
Specialization: Ready-to-Wear Women
1992-1993 ÅBO AKADEMI - University of Finland
Art History
Thesis: The artistic development of Alexi Gallen-Kallela
1991 VÖRÅ HIGH SCHOOL - Finland
Bachelor of languages and mathematics
1988-1989 INGHAM STATE HIGH SCHOOL - Australia, Queensland
Degree in English literature
LANGUAGES:
Finnish, Swedish, English and French
Good knowledge in German
SOFTWARE:
Photoshop, Illustrator, Powerpoint, Excel, Word
© 2022 by Mats Haglund